Key Elements

• Housing – A strong emphasis on new multi-family housing in the downtown core and single-family housing in the in-town neighborhoods.
• Commercial development - Mixed-use projects with retail and restaurant tenants on the first floor and housing and offices on the upper floors.
• Waterfront enhancement - Development which strengthens the relationship of the downtown to the waterfront.
• Parking - The addition of on-street parking and the phasing in of three public parking garages.
• Architecture -Multi-storied buildings that are pedestrian in scale and reflect the character of Hampton with simple roof forms, traditional materials, and carefully composed facades.
• Streets, Roads and Gateways – A new expressway entrance for King Street and street improvements to make the entrances into downtown more attractive and accessible. The transformation of Settlers Landing Road into a pedestrian-friendly main street to better connect the waterfront with the rest of the downtown core. Enhancing the existing street networks to provide options for the pedestrian and the motorist, extending Franklin Street through Old Hampton Lane to Settler’s Landing Road.
• Neighborhoods – New parks and infill development in surrounding neighborhoods and initiatives to upgrade and revitalize the community.
• Critical mass – The development of sufficient clusters of housing, retail, restaurants, attractions and other businesses to position Downtown Hampton as a regional destination and vibrant neighborhood.

Housing Market Study

Boundaries of the Study Area
The housing market study was done for the downtown core with boundaries from the Hampton River to the east, to Eaton St. to Pembroke Ave., to Armistead Ave. The master plan boundaries are the Hampton River to the east, I-64 to the north, LaSalle Ave. to the west, and Ivy Home Road to the south.
Zimmerman/Volk Associates Inc., a national housing research and strategic analysis firm, conducted a housing market analysis for Downtown Hampton. Target markets for this district were identified as younger singles & couples, empty nesters & retirees and traditional & non-traditional families. The market analysis supports a mix of higher density housing in the core downtown area to promote an urban environment. Types of housing included in the analysis consist of rental and for sale multifamily and single family housing units.
Based on a 15 percent capture of the potential market for multi-family units, and a 10 percent capture of for-sale single family attached units, the core Downtown should be able to support up to 125 new units per year.

Retail and Office Market Study

Retail and Office Market Study
Economic Research Associates (ERA) conducted a commercial market analysis for the Master Plan. Within the boundaries of the entire study area, the total market demand for new retail is 51,200 square feet to 64,100 square feet that would have to be absorbed over a five-year period. These estimates are contingent upon construction of new housing as proposed in the Downtown Master Plan. Food service tenants should account for roughly half of the total market demand.

Current Projects

• Redesign and engineering of the Bridge Street bridge
• Design and development of a new Circuit Courthouse
• Construction of a new public parking garage
• Design and construction of Old Point National Bank corporate headquarters
• Renovation and re-use of former post office building as a boutique hotel
• Construction of Walgreens Pharmacy
• Conversion of former warehouse building into new retail shops

Proposed Projects

• New housing in Olde Hampton
• Large mixed-use building with parking garage
• Preservation and reuse of a historic Armory building
• Preservation and reuse of a historic feed store building
• Preservation and reuse of a historic former post office

Completed Projects

• Kings Way Corporate Apartments - renovation and adaptive reuse of the former city hall
• Wilson's Landing - 30 luxury for-sale condominiums
• Heritage Apartments - 140 luxury apartments
• River Street Park - an urban waterfront park located within the Pasture Point neighborhood
• Parking and traffic improvements to Settlers Landing Road
• Curb Appeal neighborhood grant project in the Pasture Point district
• Renovation and opening of the Crowne Plaza Hotel
• Streetscape improvements along North King Street from I-64 to Pembroke Avenue
• Listing of the downtown on the Virginia Landmarks Register and the National Register of Historic Places
• Listing of Pasture Point on the Virginia Landmarks Register