September 17, 2008

Hampton Marketing Manager Receives Marketing Designation

Valencia Jowers of the Hampton Office of Community and International Relations recently earned a Certified Destination Marketing Executive (CDME) designation from the School of Consumer and Family Sciences at Purdue University on behalf of Destination Marketing Association International (DMAI). This designation is recognized by the destination industry as its highest educational achievement and is a qualifying credential for senior-level destination professionals.

"I am extremely honored that the city of Hampton afforded me this phenomenal professional development opportunity," Jowers said. "I look forward to employing the visioning, leadership, business, and strategic planning processes learned to benefit the city that I call home."

Jowers, a 30-year employee of the City of Hampton, holds a degree in information system technology, a Microsoft Certified Professional designation, and has over 15 years of experience marketing the city of Hampton as a tourism and meetings destination.

The City of Hampton's Community & International Relations department provides citizens and employees with comprehensive updates on strategic and quality of life initiatives, emergency planning, diversity education, and civic involvement. The department produces a number of citizens and employee related publications such as City Page, City Page Online, Hampton Notes and serves the cities broader interest of fostering regional, state, university and international relationships.